Teslas EU sales are in freefall as VW races ahead, but the Model Y could
change all that

Date:
Tue, 25 Mar 2025 20:00:00 +0000

Description:
Tesla records a decline in its EV sales in Europe for the second month in a row.

Teslas current sales woes show no sign of slowing, as new data from Jato Dynamics suggests the companys sales in Europe fell by 45% last month, resulting in its lowest market share in five years.

The issue can be partly attributed to Teslas aging model line-up, as
customers sit tight for the more accomplished updated Model Y to appear. But many analysts have also cited a more general cooling of demand thanks to Elon Musks divisive foray into politics.

Earlier this year, the Financial Times reported on the Volkswagen Groups slashing of EV production at some of its biggest manufacturing plants, owing
to slow uptake of its battery electric vehicles, many early examples of which received middling reviews from the press.

However, the German marques BEV sales were up 180% to under 20,000 cars in February, according to Reuters , while the BMW brand and BMW-owned Mini sold almost 19,000 BEVs in February.

Comparatively, Tesla managed to sell fewer than 16,000 cars in key European markets, including the UK, Norway and Switzerland during the same period, despite overall battery electric vehicle registrations being up by 25% in February compared to the previous month.

Although still much smaller in number, BYD also recorded an 94% rise in sales in February, with over 4,000 electric vehicles sold. Similarly, Polestar also celebrated an 84% increase and newcomers, such as Xpeng and Leapmotor, have also started registering sales.

"Brands like Tesla, which have a relatively limited model lineup, are particularly vulnerable to registration declines when undertaking a model changeover," Felipe Munoz, Global Analyst at JATO Dynamics, explained.

But many other industry experts also point to the fact that the Tesla CEO's recent behavior has triggered a backlash from buyers, due to his affiliation with a number of right-wing political parties - particularly those in
Germany.

Ahmad Assiri, research strategist at the brokerage Pepperstone, told Sky News that Musks political endeavors were negatively impacting Tesla's reputation among substantial segments of consumers and investors, adding that BYDs continued rapid growth was increasingly attractive to consumers and investors alike.

FULL STORY: https://www.techradar.com/vehicle-tech/hybrid-electric-vehicles/teslas-eu-sale s-are-in-freefall-as-vw-races-ahead-but-the-model-y-could-change-all-that

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