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  • T-shaped marketers ¨, social proof strategies ¨, say no to bake sales ¨

    From TLDR Marketing@VERT to tldr@synchro.net on Mon Sep 23 11:06:54 2024
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    T-shaped marketers combine broad marketing skills with deep expertise,
    al=
    lowing them to see the bigger picture, collaborate, and solve
    problems=
    =C2=A0=20

    Sign Up [1] |Advertise [2]|View Online [3]=20

    =09=09TLDR =


    TLDR MARKETING 2024-09-23

    =F0=9F=93=B1=20

    NEWS & TRENDS

    =
    WHY SOCIAL MEDIA COMPANIES KEEP COPYING EACH OTHER (2 MINUTE READ)
    [4] =


    Social media companies frequently mimic each other's successful
    fe=
    atures to stay competitive. Platforms are often trend-driven,
    adopting po=
    pular formats to avoid losing relevance. Snapchat has
    introduced a new ve=
    rtical video feed that combines its Stories and
    Spotlight, resembling Tik=
    Tok's format. This follows Snapchat's past
    struggle when Instagram copied=
    its Stories feature, leading to a
    significant growth decline for Snapcha=
    t.=20

    HOW BREAKING UP GOOGLE COULD LOWER YOUR ONLINE SHOPPING BILL (6=

    MINUTE READ) [5]=20

    Experts claim Google's monopolistic practices in=
    flate advertising
    fees, which are passed on to consumers, raising prices =
    for everyday
    goods. The antitrust trial illustrates how Google's dominanc=
    e stifles
    competition, reduces innovation, and results in lower-quality a=
    ds
    targeting consumers with irrelevant products. A breakup could promote=

    alternative ad models that enhance privacy and improve ad quality,
    ben=
    efiting both consumers and publishers.=20

    =F0=9F=9A=80=20

    STRATEGIES =
    & TACTICS

    EFFECTIVE SOCIAL PROOFING STRATEGIES (7 MINUTE READ) [6] =


    59% of consumers report being more likely to buy from a trusted
    br=
    and. Sephora incorporates customer reviews on its product pages to
    build =
    credibility. Tripadvisor partners with influencers, using their
    content f=
    or increased visibility, while NP Digital showcases recent
    awards and cli=
    ent testimonials on its website to enhance trust. Huel
    displays media log=
    os from reputable publications that have featured
    its products as social =
    proof. Bizarro Devs leverages its subscriber
    count to entice new sign-ups=
    , showing a large following.=20

    YOUR DATA IS A VIRAL TIME BOMB (3 MINUT=
    E READ) [7]=20

    "Data Bomb Marketing" involves repurposing internal data=
    to create
    engaging, shareable content that drives mass user engagement. =
    Gong's
    data revealed that the phrase "How have you been?" outperforms "Ho=
    w
    are you?" in cold calls, leading to 25K+ shares. Spotify's Wrapped
    ca=
    mpaign provides hyper-personalized stats to users, generating 60
    million =
    shares in 2022. Okta's annual "Businesses at Work" report,
    featuring top-=
    growing apps, garners widespread media coverage and
    sharing by featured c=
    ompanies.=20

    HOW LAST MONEY IN GREW THEIR NEWSLETTER TO $700K IN 14 MON=
    THS (4
    MINUTE READ) [8]=20

    Alex Pattis grew his newsletter, Last Mone=
    y In, to 41K+ subscribers
    and $200K in annual ad revenue in just over a y=
    ear. Pattis identified
    a niche in the special purpose vehicle space and c=
    onsistently
    published weekly content tailored to two target audiences. He=
    secured
    long-term sponsors through pilot programs, offering ad placement=
    s and
    quarterly deep dives. For growth, Pattis generated buzz on LinkedIn=

    with mini deep dives and ran targeted Meta ads to attract subscribers.=

    Additionally, he implemented a funnel strategy to upsell readers to
    hi=
    s paid newsletter, Deal Sheet, which achieved $500K in annual
    recurring r=
    evenue through outreach and referrals.=20

    =F0=9F=A7=91=E2=80=8D=
    =F0=9F=92=BB=20

    RESOURCES & TOOLS

    ONE OF MY FAVORITE DEV MARKETING=
    STORIES OVER THE LAST 10 YEARS: HOW
    IPINFO USED STACK OVERFLOW TO DRIVE =
    MILLIONS OF DEVELOPERS TO THEIR
    PRODUCT (SPONSOR) [9]=20

    In this post=
    , the founder of TLDR and the web scraping tool
    ScraperAPI shares his tho=
    ughts on developer marketing. If you want to
    nail your go-to-market strat=
    egy like IPInfo, focus on niche spaces
    where developers are already congr=
    egating, and approach them with a
    genuine desire to help.=20

    INK (TOO=
    L) [10]=20

    INK is an AI-powered tool that combines SEO optimization wit=
    h content
    creation, helping improve organic search rankings while generat=
    ing
    high-quality copy. Its features include keyword research, keyword
    c=
    lustering, and content creation.=20

    SHELF IS A SOCIAL NETWORK BASED ON =
    THE MEDIA YOU CONSUME (3 MINUTE
    READ) [11]=20

    Shelf is a social netwo=
    rking app that lets users create a
    customizable =E2=80=9Cstorefront=
    =E2=80=9D showcasing their media consumption,
    including movies, books, mu=
    sic, and games. Users can connect accounts
    from services like Apple Music=
    , Netflix, and Spotify to automatically
    update their digital shelves. The=
    platform fosters deeper connections
    based on shared interests rather tha=
    n the typical social media focus
    on photos and videos.=20

    =F0=9F=8E=
    =81=20

    MISCELLANEOUS

    DEFINITION, VALUE, & POWER OF A T-SHAPED MARK=
    ETER (6 MINUTE READ)
    [12]=20

    A T-shaped marketer combines broad marke=
    ting skills with deep
    expertise in 2-3 areas. This allows them to see the=
    bigger picture,
    collaborate cross-functionally, and solve complex proble=
    ms. Marketers
    can build this skill set by assessing their strengths and g=
    aps and
    reassessing as the field evolves.=20

    THE GROWTH LEVERAGE MATR=
    IX FOR STARTUPS: A FRAMEWORK FOR IDENTIFYING
    HIGH-IMPACT GROWTH DRIVERS (=
    12 MINUTE READ) [13]=20

    The Growth Leverage Matrix identifies effective=
    growth levers based
    on available resources. After brainstorming initiati=
    ves, assess impact
    and effort, then prioritize high-leverage opportunitie=
    s. Unique growth
    drivers include personal networks, valuable product feat=
    ures, and
    industry connections. Companies should refine their levers thro=
    ugh
    micro-experiments and new data.=20

    =E2=9A=A1=20

    QUICK LINKS
    =

    HOW DAILY ACCOUNTABILITY TURNED INTO A 7-FIGURE FITNESS EMPIRE (15
    MI=
    NUTE READ) [14]=20

    MyBodyTutor grew by focusing on client retention and=
    reaching new
    customers through PR, word of mouth, and content marketing.=
    =20

    THE =E2=80=9CIDEA BAKE SALE=E2=80=9D AND WHY IT'S A BAD IDEA TO HAV=
    E ONE (3
    MINUTE READ) [15]=20

    An "idea bake sale" is a poor leadershi=
    p strategy because it
    abdicates responsibility and shows a lack of a conc=
    rete plan.=20

    FACIALS BRAND GLOWBAR EXPERIMENTS WITH ITS FIRST ACTIVATI=
    ON DEVELOPED
    IN-HOUSE (3 MINUTE READ) [16]=20

    Glowbar, known for its =
    30-minute facials, hosted a pop-up event in
    Philadelphia using a branded =
    ice cream truck to engage locals and
    announce its new skincare studios. =


    Love TLDR? Tell your friends and get rewards!

    Share your referr=
    al link below with friends to get free TLDR swag!=20

    https://refer.tldr=
    .tech/84faae03/5 [17]=20

    =09=09 Track your referrals here. [18]=20

    Wa=
    nt to advertise in TLDR? =F0=9F=93=B0

    If your company is interested i=
    n reaching an audience of marketing
    professionals and decision makers, yo=
    u may want to ADVERTISE WITH US
    [19].=20

    If you have any comments or =
    feedback, just respond to this email!=20

    Thanks for reading,=20
    Alison K=
    oh, Maddi Salmon & Joao Kodama=20

    If you don't want to receive future ed=
    itions of TLDR Marketing, please
    unsubscribe from TLDR Marketing [20] or =
    manage all of your TLDR
    newsletter subscriptions [21].=20

    =20

    Links=
    :
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    [1] https://tldr.tech/marketing?utm_source=3Dtldrmarketing
    [=
    2] https://advertise.tldr.tech/tldr-marketing-and-design-sponsorship-opport= unities/?utm_source=3Dtldrmarketing&utm_medium=3Dnewsletter&utm_campaign=3D= advertisetopnav
    [3] https://a.tldrnewsletter.com/web-version?ep=3D1&lc=3D= 418d05fc-790b-11ef-9079-174a63be30d7&p=3D9affa6e2-798f-11ef-b933-ef99268067= 42&pt=3Dcampaign&t=3D1727089614&s=3Da6138488b61e9a4ec3f784fce8da8fbc3bc2024= b2399ef1ae2536cd414a65b4c
    [4] https://links.tldrnewsletter.com/lyPMVl
    [=
    5] https://arstechnica.com/tech-policy/2024/09/breaking-up-google-could-mak= e-online-ads-less-terrible/?utm_source=3Dtldrmarketing
    [6] https://links.=
    tldrnewsletter.com/QKOq0N
    [7] https://www.marketingideas.com/p/your-data-= is-a-viral-time-bomb-heres?utm_source=3Dtldrmarketing
    [8] https://www.new= sletteroperator.com/p/last-money-in?utm_source=3Dtldrmarketing
    [9] https:= //www.linkedin.com/posts/dan-ni_i-answered-99-stack-overflow-questions-and-= activity-7242574497013211136-5RSp?utm_source=3Dtldrmarketing
    [10] https:/=
    /inkforall.com/?utm_source=3Dtldrmarketing
    [11] https://techcrunch.com/20= 24/09/21/shelf-is-a-social-network-based-on-the-media-you-consume/?utm_sour= ce=3Dtldrmarketing
    [12] https://cxl.com/blog/t-shaped-marketer/?utm_sourc=
    e=3Dtldrmarketing
    [13] https://startupgtm.substack.com/p/the-growth-lever= age-matrix-for-startups?utm_source=3Dtldrmarketing
    [14] https://joinhampt= on.com/blog/how-daily-accountability-turned-into-a-7-figure-fitness-empire?= utm_source=3Dtldrmarketing
    [15] https://kellblog.com/2024/09/21/the-idea-= bake-sale-and-why-its-a-terrible-idea-to-have-one/?utm_source=3Dtldrmarketi=
    ng
    [16] https://www.eventmarketer.com/article/glowbar-ice-cream-truck-phi= lly/?utm_source=3Dtldrmarketing
    [17] https://refer.tldr.tech/84faae03/5=

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    <div style=3D"display:none; font-size:0px; line-height:0px; max-height:0px;=
    max-width:0px; opacity:0; overflow:hidden; visibility:hidden; mso-hide:all= ;">T-shaped marketers combine broad marketing skills with deep expertise, a= llowing them to see the bigger picture, collaborate, and solve problems&nbs= p;</div>




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    <h1><strong>TLDR Marketing <span id=3D"date">2024-09-23</span></strong></h1=

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    <h1><strong>News &amp; Trends</strong></h1>
    </div>
    </div>
    </td></tr></tbody></table>

    <table style=3D"table-layout: fixed; width: 100%;" width=3D"100%"><tbody><t= r><td style=3D"padding:0;border-collapse:collapse;border-spacing:0;margin:0=
    ;" valign=3D"top">

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Flinks.tldrnewsletter.com%2FlyPMVl/1/010001921e901ddf-bd= 46306b-ed2f-44e7-b712-82783083bb3a-000000/tdHNjExztEq5KA0PQYs9_Fl7Nme6UD0TY= GGwn-aZexk=3D371">
    <span>
    <strong>Why social media companies = keep copying each other (2 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    Social media companies frequently mimic=
    each other's successful features to stay competitive. Platforms are often = trend-driven, adopting popular formats to avoid losing relevance. Snapchat = has introduced a new vertical video feed that combines its Stories and Spot= light, resembling TikTok's format. This follows Snapchat's past struggle wh=
    en Instagram copied its Stories feature, leading to a significant growth de= cline for Snapchat.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Farstechnica.com%2Ftech-policy%2F2024%2F09%2Fbreaking-up= -google-could-make-online-ads-less-terrible%2F%3Futm_source=3Dtldrmarketing= /1/010001921e901ddf-bd46306b-ed2f-44e7-b712-82783083bb3a-000000/kfOjrvsCB_e= OioVB_IVYtH-79-eiHchXgB9msYElPYw=3D371">
    <span>
    <strong>How breaking up Google coul=
    d lower your online shopping bill (6 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    Experts claim Google's monopolistic pra= ctices inflate advertising fees, which are passed on to consumers, raising = prices for everyday goods. The antitrust trial illustrates how Google's dom= inance stifles competition, reduces innovation, and results in lower-qualit=
    y ads targeting consumers with irrelevant products. A breakup could promote=
    alternative ad models that enhance privacy and improve ad quality, benefit= ing both consumers and publishers.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    </td></tr></tbody></table>

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;"><span style=3D"font-size: 36px;">=F0=9F= =9A=80</span></div>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;">

    <h1><strong>Strategies &amp; Tactics</strong></h1>
    </div>
    </div>
    </td></tr></tbody></table>


    <table style=3D"table-layout: fixed; width: 100%;" width=3D"100%"><tbody><t= r><td style=3D"padding:0;border-collapse:collapse;border-spacing:0;margin:0=
    ;" valign=3D"top">

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Flinks.tldrnewsletter.com%2FQKOq0N/1/010001921e901ddf-bd= 46306b-ed2f-44e7-b712-82783083bb3a-000000/hJjKDSHq8LPfbzVvCexSYKBvHijRDWc4S= eIbzOSIDII=3D371">
    <span>
    <strong>Effective Social Proofing S= trategies (7 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    59% of consumers report being more like=
    ly to buy from a trusted brand. Sephora incorporates customer reviews on it=
    s product pages to build credibility. Tripadvisor partners with influencers=
    , using their content for increased visibility, while NP Digital showcases = recent awards and client testimonials on its website to enhance trust. Huel=
    displays media logos from reputable publications that have featured its pr= oducts as social proof. Bizarro Devs leverages its subscriber count to enti=
    ce new sign-ups, showing a large following.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fwww.marketingideas.com%2Fp%2Fyour-data-is-a-viral-time-= bomb-heres%3Futm_source=3Dtldrmarketing/1/010001921e901ddf-bd46306b-ed2f-44= e7-b712-82783083bb3a-000000/Hb2VIi9Tz1ECQ2OIu5ZTs4S6V9MgiRFVjEcoEax196s=3D3=

    <span>
    <strong>Your data is a viral time b= omb (3 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    "Data Bomb Marketing" involves repurpos= ing internal data to create engaging, shareable content that drives mass us=
    er engagement. Gong's data revealed that the phrase "How have you been?" ou= tperforms "How are you?" in cold calls, leading to 25K+ shares. Spotify's W= rapped campaign provides hyper-personalized stats to users, generating 60 m= illion shares in 2022. Okta's annual "Businesses at Work" report, featuring=
    top-growing apps, garners widespread media coverage and sharing by feature=
    d companies.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fwww.newsletteroperator.com%2Fp%2Flast-money-in%3Futm_so= urce=3Dtldrmarketing/1/010001921e901ddf-bd46306b-ed2f-44e7-b712-82783083bb3= a-000000/g9Be2rkbvmIjsSVNy-AzwwJmvZwpVPx3zu9z11iKNGM=3D371">
    <span>
    <strong>How Last Money In Grew Thei=
    r Newsletter to $700K in 14 Months (4 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    Alex Pattis grew his newsletter, Last M= oney In, to 41K+ subscribers and $200K in annual ad revenue in just over a = year. Pattis identified a niche in the special purpose vehicle space and co= nsistently published weekly content tailored to two target audiences. He se= cured long-term sponsors through pilot programs, offering ad placements and=
    quarterly deep dives. For growth, Pattis generated buzz on LinkedIn with m= ini deep dives and ran targeted Meta ads to attract subscribers. Additional= ly, he implemented a funnel strategy to upsell readers to his paid newslett= er, Deal Sheet, which achieved $500K in annual recurring revenue through ou= treach and referrals.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    </td></tr></tbody></table>

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;"><span style=3D"font-size: 36px;">=F0=9F= =A7=91=E2=80=8D=F0=9F=92=BB</span></div>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;">

    <h1><strong>Resources &amp; Tools</strong></h1>
    </div>
    </div>
    </td></tr></tbody></table>

    <table style=3D"table-layout: fixed; width: 100%;" width=3D"100%"><tbody><t= r><td style=3D"padding:0;border-collapse:collapse;border-spacing:0;margin:0=
    ;" valign=3D"top">

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fdan-ni_i-answered-99-stack-o= verflow-questions-and-activity-7242574497013211136-5RSp%3Futm_source=3Dtldr= marketing/1/010001921e901ddf-bd46306b-ed2f-44e7-b712-82783083bb3a-000000/fg= 25SYxgbcOETfhF3JCevUPpPlob-j02fskRlkYWcXo=3D371">
    <span>
    <strong>One of my favorite dev mark= eting stories over the last 10 years: How IPInfo used Stack Overflow to dri=
    ve millions of developers to their product (Sponsor)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    In this post, the founder of TLDR and t=
    he web scraping tool ScraperAPI shares his thoughts on developer marketing.=
    If you want to nail your go-to-market strategy like IPInfo, focus on niche=
    spaces where developers are already congregating, and approach them with a=
    genuine desire to help.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Finkforall.com%2F%3Futm_source=3Dtldrmarketing/1/0100019= 21e901ddf-bd46306b-ed2f-44e7-b712-82783083bb3a-000000/ZWxXt0JacCZicoL6RjXPD= 2OgXbpjImt63qwPNKCByvI=3D371">
    <span>
    <strong>INK (Tool)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    INK is an AI-powered tool that combines=
    SEO optimization with content creation, helping improve organic search ran= kings while generating high-quality copy. Its features include keyword rese= arch, keyword clustering, and content creation.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Ftechcrunch.com%2F2024%2F09%2F21%2Fshelf-is-a-social-net= work-based-on-the-media-you-consume%2F%3Futm_source=3Dtldrmarketing/1/01000= 1921e901ddf-bd46306b-ed2f-44e7-b712-82783083bb3a-000000/MNBE1hkw5nhg2V_O7xd= fwlgFyW8ILb27_XicCvX3j8A=3D371">
    <span>
    <strong>Shelf is a social network b= ased on the media you consume (3 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    Shelf is a social networking app that l= ets users create a customizable =E2=80=9Cstorefront=E2=80=9D showcasing the=
    ir media consumption, including movies, books, music, and games. Users can = connect accounts from services like Apple Music, Netflix, and Spotify to au= tomatically update their digital shelves. The platform fosters deeper conne= ctions based on shared interests rather than the typical social media focus=
    on photos and videos.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    </td></tr></tbody></table>

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;"><span style=3D"font-size: 36px;">=F0=9F= =8E=81</span></div></div>
    </td></tr></tbody></table>

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;"><strong><h1>Miscellaneous</h1></strong><= /div>
    </div>
    </td></tr></tbody></table>

    <table bgcolor=3D"" style=3D"table-layout: fixed; width: 100%;" width=3D"10= 0%"><tbody><tr><td style=3D"padding:0;border-collapse:collapse;border-spaci= ng:0;margin:0;" valign=3D"top">

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fcxl.com%2Fblog%2Ft-shaped-marketer%2F%3Futm_source=3Dtl= drmarketing/1/010001921e901ddf-bd46306b-ed2f-44e7-b712-82783083bb3a-000000/= 6PoPjHdw4x2fgZquccm76MuEl-c67G6bCw7HME3-kI0=3D371">
    <span>
    <strong>Definition, Value, &amp; Po= wer of a T-Shaped Marketer (6 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    A T-shaped marketer combines broad mark= eting skills with deep expertise in 2-3 areas. This allows them to see the = bigger picture, collaborate cross-functionally, and solve complex problems.=
    Marketers can build this skill set by assessing their strengths and gaps a=
    nd reassessing as the field evolves.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fstartupgtm.substack.com%2Fp%2Fthe-growth-leverage-matri= x-for-startups%3Futm_source=3Dtldrmarketing/1/010001921e901ddf-bd46306b-ed2= f-44e7-b712-82783083bb3a-000000/24CczpmOtqsKEmWCkJZxKv1o838LtNSOxXd_7piIa0w= =3D371">
    <span>
    <strong>The Growth Leverage Matrix = for Startups: A Framework for Identifying High-Impact Growth Drivers (12 mi= nute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    The Growth Leverage Matrix identifies e= ffective growth levers based on available resources. After brainstorming in= itiatives, assess impact and effort, then prioritize high-leverage opportun= ities. Unique growth drivers include personal networks, valuable product fe= atures, and industry connections. Companies should refine their levers thro= ugh micro-experiments and new data.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    </td></tr></tbody></table>



    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;"><span style=3D"font-size: 36px;">=E2=9A= =A1</span></div></div>
    </td></tr></tbody></table>

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;">

    <h1><strong>Quick Links</strong></h1>
    </div>
    </div>
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    <table bgcolor=3D"" style=3D"table-layout: fixed; width: 100%;" width=3D"10= 0%"><tbody><tr><td style=3D"padding:0;border-collapse:collapse;border-spaci= ng:0;margin:0;" valign=3D"top">

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fjoinhampton.com%2Fblog%2Fhow-daily-accountability-turne= d-into-a-7-figure-fitness-empire%3Futm_source=3Dtldrmarketing/1/010001921e9= 01ddf-bd46306b-ed2f-44e7-b712-82783083bb3a-000000/p-bBBQ-yWLy-sZCiO_grKBXoM= f80FtZZEs6LXbIIr2w=3D371">
    <span>
    <strong>How Daily Accountability Tu= rned into a 7-Figure Fitness Empire (15 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    MyBodyTutor grew by focusing on client = retention and reaching new customers through PR, word of mouth, and content=
    marketing.
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    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fkellblog.com%2F2024%2F09%2F21%2Fthe-idea-bake-sale-and-= why-its-a-terrible-idea-to-have-one%2F%3Futm_source=3Dtldrmarketing/1/01000= 1921e901ddf-bd46306b-ed2f-44e7-b712-82783083bb3a-000000/4UdPCEISGDTKt-2wguy= 8xskfFmL7X41LrzEWl0QWtxI=3D371">
    <span>
    <strong>The =E2=80=9CIdea Bake Sale= =E2=80=9D and Why It's a Bad Idea to Have One (3 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    An "idea bake sale" is a poor leadershi=
    p strategy because it abdicates responsibility and shows a lack of a concre=
    te plan.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fwww.eventmarketer.com%2Farticle%2Fglowbar-ice-cream-tru= ck-philly%2F%3Futm_source=3Dtldrmarketing/1/010001921e901ddf-bd46306b-ed2f-= 44e7-b712-82783083bb3a-000000/3lWO7PN1hukSwF8Q6t5AZRBoJ3jaMN7VlYRf0TvfcqY= =3D371">
    <span>
    <strong>Facials Brand Glowbar Exper= iments with its First Activation Developed In-house (3 minute read)</strong=

    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    Glowbar, known for its 30-minute facial=
    s, hosted a pop-up event in Philadelphia using a branded ice cream truck to=
    engage locals and announce its new skincare studios.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    </td></tr></tbody></table>




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    : break-word; vertical-align: top; padding: 5px 10px;">

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